American Marketing Association of Las Vegas

AMA Las Vegas Spotlights Darcy K. Neighbors

If you have been in Las Vegas for any amount of time, you may recognize this month’s Member Spotlight, Darcy Neighbors. After graduating from UNLV, and receiving the honor of Alumna of the Year UNLV: Lee Business School Alumna of the Year Award 2013 – Darcy Neighbors (courtesy UNLV website), Darcy has been an integral part of the Las Vegas community.

In 1996, she launched her own marketing and public relations firm, renamed CIM Marketing Partners, where she boldly transformed the industry with her company’s strategic and creative approach to marketing.

In 2003, Darcy founded DJ’s for PJ’s, a non-profit that has provided nearly 90,000 new pairs of pajamas for children in need. And, her philanthropic nature does not end there. In addition to her many community projects, one of her long term goals is to create a business that has value and provides jobs for talented individuals. Darcy is filled with joy when she can employ, and watch her protégés grow in their careers.

Outside of work, Darcy is just as endearing. She enjoys spending time with her daughters, who are both in college. She also enjoys outdoor activities such as cheering for her daughter’s soccer team at Biola University, hiking, cycling and working out. After growing up in Denver, her affinity for the outdoors is no surprise, nor is the fact that she bleeds Orange and Blue and loves the Denver Broncos!

Before we close, we’d like to share one last tidbit about Darcy. Years ago, her daughter came to her needing cupcakes for school the next day.  Of course, she raced to the grocery store for the ingredients, but quickly came to a stalemate. Darcy walked up and down the baking aisle looking for cupcake mix, but to no avail. She couldn’t believe it; they were out of cupcake mix! Before she gave up, she asked the store manager to show her where it might be. The store manager calmly walked over to the cake mix and pointed out the directions on the box for cupcakes. What a great story – thanks for sharing, Darcy!

We encourage you to become acquainted with Darcy. If you happen to miss her at September’s luncheon, you may run into her at her favorite lunch spot, Society Café at Encore.

Or, please reach out via Facebook or Twitter

@DarcyNeighbors //  CIM Marketing Partners

Categories: Member Spotlight.

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