American Marketing Association of Las Vegas

AMERICAN MARKETING ASSOCIATION CEO RUSS KLEIN ON BRAND TRANSFORMATION

Today’s brands are being transformed by the changing expectations in industries. Customers expect a frictionless experience across all brands.

As a result, Russ talks about how CoCreation can help brands achieve this. An engaged customer is bringing power back to the brand through participating in the overall experience.

 

“Healthy tensions lead to better work” As long as the organization is still focused on the customer, then this will result in better work product, innovations, and overall brand transformation.

From “Flamethrower” to “Torch Bearer”

While his flame may not be as bright as it once was, it has transitioned to a slow powerful burn.

Ultimately, Russ credits these his leadership titles to his managerial courage:

  • Staying true to your principles
  • Willing to take a stand
  • Taking a point of view on a brand

To hear many other Brand Lab Series™ Podcasts with today’s most insightful executives and entrepreneurs click here.

Categories: Advertising,AMA News,Branding.

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