American Marketing Association of Las Vegas

Create a marketing strategy for millennials [Infographic]

Every audience has difference ways of marketing that appeal to them. That audience and the appeal is often colored by the age group that the person belongs to. It’s true that groups of people—while diverse and original as everyone is—have certain shared characteristics because they have certain shared experiences, be they world events, technology, or […]

Infographic: How to market to Hispanic consumers in Las Vegas

As one of the fastest growing populations in Clark County, the Hispanic community is a widely-searched market. Google search “How to market to Hispanic consumers,” you’ll get about 1.4m results. Looking for Las Vegas specifically? That’s about 1.3m results. With data from our quarterly Nielsen Scarborough reports, we put together a profile of the largest […]

AMERICAN MARKETING ASSOCIATION CEO RUSS KLEIN ON BRAND TRANSFORMATION

Today’s brands are being transformed by the changing expectations in industries. Customers expect a frictionless experience across all brands. As a result, Russ talks about how CoCreation can help brands achieve this. An engaged customer is bringing power back to the brand through participating in the overall experience.   “Healthy tensions lead to better work” As long […]

Lead Validation Dramatically Improves Lead Generation

Companies serious about online lead generation should add lead validation to their marketing campaign process, as the presentation below explains.   Lead validation, which mainly involves listening to recordings of phone inquiries and reading website form submissions to separate sales leads from non-lead conversions, helps companies in several ways:   First, lead validation provides campaign […]

How To Handle A Marketing Test

Make sure an advertising campaign will work to sell the item or service on offer There are many ways to perform a market test to make sure your ideas help sell your product or service. Here are two you may be able to use if you don’t already have a testing process in place. 1) […]

3 Tips For National Advertising On A Small Budget

  How To Advertise On A National Level On A Small Business Budget Below is a summary of the tips crafted by Brian Cristiano, CEO of BOLD WORLDWIDE. To read the entire article complete with real-world case studies click below. 1. Tell an honest story. Big companies have budgets to make their TV ads look like Hollywood […]

The Importance Of Repetition In Advertising

Burn your message into your customer’s subconscious People don’t always “need” your product; unless you’re water or power and with the advent of alternative energy like solar and home-based wind turbines the latter is also up for review. Hopefully, however, through the use of targeting you should be able to find out who is eventually […]

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