American Marketing Association of Las Vegas

AMERICAN MARKETING ASSOCIATION CEO RUSS KLEIN ON BRAND TRANSFORMATION

Today’s brands are being transformed by the changing expectations in industries. Customers expect a frictionless experience across all brands. As a result, Russ talks about how CoCreation can help brands achieve this. An engaged customer is bringing power back to the brand through participating in the overall experience.   “Healthy tensions lead to better work” As long […]

What Makes a Logo Memorable?

Logos are a brand’s calling card, the visual representation of its marketing efforts, and they resonate with consumers on a variety of fronts. On Oct. 2, global brand strategy, design and experience firm Siegel + Gale released “Logos Now,” a study that measures how logo styles evoke distinct brand perceptions and personalities—in other words, what makes logos […]

Anheuser-Busch Sparks Craft Beer Brew-Haha

When Budweiser launched an ad that mocked craft beer, some craft brewers decided to demonstrate the truth in the message. Leuven, Belgium-based Anheuser-Busch InBev NV’s Budweiser TV spot, which debuted during this year’s Super Bowl and is still running, depicts mustachioed hipsters tasting craft beer. The ad’s messaging states that Budweiser, in comparison: “isn’t a […]

Pizza Hut and Coors Enter the Gluten-Free Market

Gluten, it’s safe to say, is a household word. For years now, brands have been launching gluten-free versions of popular products to appeal to gluten-allergic or -intolerant consumers, as well as fad dieters. Now Plano, Texas-based Pizza Hut and Chicago-based MillerCoors have announced their own entrances into the gluten-free market. Coors Peak Copper Lager, the […]

The New Face of Pharma Marketing

Health care has endured a multitude of changes in the past year that have reshaped how the industry is approaching a former stalwart in health care marketing: pharmaceuticals. The Danbury, Conn.-based IMS Institute for Healthcare Informatics estimates that global spending on medicine will reach nearly 1.3 trillion by 2018—an almost 30% increase over 2013. Today’s pharma […]

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