American Marketing Association of Las Vegas

How to Build a Marketing Plan

Developing a marketing plan is Marketing 101 fodder, but the rules have changed in the digital era. Here’s how to build a successful marketing plan today. You learned it in a lecture hall, drumming your pencil (or your stylus, for graduates in the digital age) on your desk as an instructor droned on about the […]

TLC Show Launches On-Demand Social Shopping

Consumers now expect instant gratification in the digital space, shopping straight from social networks via “Shop Now” and “Buy It” buttons on Instagram and Pinterest. Last month, TLC’s Love, Lust or Run became one of the first TV shows to tap into this technology, making its fashions instantly available for purchase on its social channels […]

How Apple is Bringing Mobile to Health Care

Apple is sinking its teeth into health care’s newest trend: data-tracking. The company’s recently released software framework, called ResearchKit, focuses on research and data collection within the medical realm, and the new Apple Watch opens opportunities for health care marketers to read the pulse of consumers in more engaging and intimate ways. How these two […]

Content Marketing and the ‘Attention Economy’

The goldfish has an average attention span of nine seconds, which now is one second longer than the average attention span of the modern-day consumer, according to the Statistic Brain Research Institute. We have lost one-third of our attention spans since 2000, when we’d stay engaged with a piece of content for a plodding 12 […]

Ad Messaging Efficacy Differs Based on Country’s GDP, Study Shows

When tailoring their messaging to appeal to different global markets, marketers would be best served to use emotional messaging in affluent countries, while functional appeals work better in less affluent countries, according to a study published in the Journal of Advertising Research in December. The study, “How To Advertise and Build Brand Knowledge Globally: Comparing […]