American Marketing Association of Las Vegas

Health Care Wearables Boost Consumer Marketing Efforts

As consumers grow more interested in tracking their eating habits, daily steps and everything in between, the health care space has forged a large presence at the International Consumer Electronics Show, which took place Jan. 6-9 in Las Vegas. According to the 2014 Connected Health Study, conducted by San Jose, Calif.-based medical device manufacturer A&D […]

How to Eradicate Unused Content

Today, as much as 70% of content churned out by marketing sits unused, according to B-to-B research firm SiriusDecisions Inc. Research from International Data Corp. reveals that 41% of sales reps don’t know what content to use, how to use it effectively or when to use it. That means that marketing teams are continuing to crank […]

AMA Las Vegas April Membership News

First off, please give a warm welcome to our newest members to the AMA Las Vegas. Jason Chan with Centurylink Cheryl Persinger with Landwell Company Win an Apple iPad Air The AMA Spring 2015 Membership Acquisition Campaign is scheduled to run from Monday, April 6 through Friday, May 29. Individuals who join using the promotional […]

5 Tricks to Build Engagement on Twitter

Tell me if this sounds like you: You’ve set up an eye-catching profile on Twitter with a rock star bio. You’re posting interesting content on a consistent basis and following other, relevant people in your niche. Yet all you hear is crickets! No one is really responding to you or retweeting your content or mentioning […]

Bringing Predictive Modeling to Health Care

As the amount of data within the health care realm increases by the minute, it can be difficult for health care systems to identify the insights that will best benefit the patients. Carolinas HealthCare System, based in Charlotte, N.C., is putting this vast amount of patient data to use with its in-house team of data analysts […]

Top 5 Social Media Marketing Trends for 2015

Happy New Year! Here’s hoping the downtime of the holidays allowed you to get some clarity on your 2015 marketing strategy. Last week on the blog, I assembled four top experts to flesh out what’s in store for small business this year in the areas of public relations, digital marketing, video marketing, and overall business development. […]

Refer Colleagues to the AMA And Win!

You’re passionate about marketing. And you have been taking advantage of all the AMA has to offer for a while now. No doubt you’ve already seen how beneficial the membership really is! I bet you know a colleague or two who could benefit from the AMA, as well. Take advantage of the AMA membership referral […]

Shopper GPS: How in-store mapping technology for mobile devices works

Retailers’ mobile apps can help shoppers navigate bricks-and-mort​ar stores to locate desired items—and can serve up relevant promotions to help seal the deal. Here’s how in-store mapping technology for mobile devices works and how marketers can maximize its potential.  For today’s on-the-go consumers, leisurely shopping trips are a thing of the past. Now, consumers are […]

Leading Digital Change within B-to-B

While seamlessly incorporating digital strategies into the customer experience is a primary goal for many B-to-B companies, making it a reality requires significant changes in corporate culture and structure. At the Forrester Forum for E-Business and Channel Strategy Professionals, held Oct. 28-29 in Chicago, brothers Omar Haque, worldwide director of global e-commerce at New York-based […]

Five Mobile Health Trends for 2015

As patients today track their vitals on smartphone apps, use the Internet to research symptoms and communicate with physicians through social media, mobile technology is poised to play an ever-larger role in a patient’s health care experience—and 2015 will bring even more change, experts say. Here, health care marketers weigh in on the mobile-driven trends […]