American Marketing Association of Las Vegas

Mobile Payments, Global Adoption

Consumers in Asia Pacific and Africa regularly use their smartphones to pay on the go—and the rest of the world is catching up The world is mobile, and the world’s currencies are, too. According to the February 2014 Nielsen study, “Global Payment Gateways of the Future,” which polled more than 30,000 consumers in 60 countries […]

Mobile Purchasing Up Slightly This Holiday Season, AmEx Predicts

This holiday season, mobile shopping penetration will have changed little since the year-ago period, but more consumers who plan to use their mobile devices during the holiday shopping process actually plan to click “purchase.” Forty-nine percent of consumers are expected to shop on their mobile devices, a slight drop compared with last year’s 51%, according […]

The Growing Importance of Mobile Advertising

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. While mobile campaigns present a number of unique challenges, they provide companies with valuable opportunities to reach consumers at […]

BlackBerry Has Lost Touch with ‘Mobile Professional’ Market, Experts Say

Last week, Waterloo, Ontario-based BlackBerry released its newest handset model, the Passport, to compete directly with the much-anticipated release of Apple’s iPhone 6, positioning the new BlackBerry offering as a productivity-focused, button-keyboard-enabled counterpoint to the touchscreen devices now permeating the mobile marketplace. But according to experts, the move might be too little, too late. Although […]

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