In our saturated culture of 24/7 screen time, creating and syndicating content that effectively “sticks” to and empowers your tribe to take action can be challenging. By identifying key elements and actions when concepting, crafting and syndicating quality content, you can connect with and influence your community’s behavior. The “sticky” factor is paramount – your content has to feature important layers that will organically and emotionally motivate your own community to share your brand’s narrative. During our presentation, we will share five accessible yet strategic and motivated ways to design and output valuable content that will encourage your community to share your brand message and purpose.

APPLICATIONS + KEY TAKEAWAYS:

• Brand voice development

• Your purpose + value

• Integrated storytelling techniques

• SEO

• Quality keyword copy ideas

• SaaS syndication options

• Funneling your content in fresh ways

• Popping up IRL

About Our Speaker:

Rebecca Orlov is a Marketer, Producer and Writer. She is the Founder and Creative Director of Orlov Design Co., a bespoke website and brand design company based in Las Vegas. Her company helps artisanal brands and lifestyle companies identify, design and syndicate their brand voice and visual narrative in meaningful and compelling ways.

Prior to launching her company in 2016, she worked in advertising, creating and producing TV commercials and content for Fortune 500 companies such as Playstation, DIRECTV, Expedia, Toyota, TGIF, Revlon, DKNY, 2K Sports Novartis and more.

A blogging maven since 2007, Rebecca has been shaping lifestyle conversation for influential sites and publications such as Popsugar, Refinery29, Apartment Therapy, HGTV, and more. She currently contributes to VEGAS magazine and LUXURY Las Vegas magazine.

Thanks to our luncheon sponsor

Our annual member-favorite ADBOWL review!

With our guest panelists: Ben Laifsky of Hunter marketing Group, Chris Evans of R+R Partners

Thanks to our luncheon sponsor

Lisa Motley is the Las Vegas Convention and Visitors Authority Director of Sports Marketing and Special Events. She will discuss the realities of sports marketing in Las Vegas, now and in the future!

The destination has long been known as the home to large events like the Wrangler National Finals Rodeo, the NBA Summer League, major championship boxing matches, and more. With the addition of major professional franchises, the sports reputation of the city has only increased, making it a bucket list destination for sports fans from around the world.

More info coming soon

More info to come soon

More info to come soon

Where some outlets thrive on sensationalism and an all-out argument, public radio does not editorialize – offering diverse voices and viewpoints. Contingent on an outlet’s editorial stance and the powers in control, a news organization can endure a true roller coaster in its audience numbers. Learn about why public radio’s listenership is growing at a steady rate and how it has become one of the most trusted names out there.

Takeaways

• What drives people to trust specific sources
• Public radio’s model of delivering news locally, nationally and throughout the world
• The factors contributing to public radio’s growth and success
• The future of public radio: What’s next?

Speaker Bio

Florence Rogers is President and CEO of Nevada Public Radio, the public media company providing news, cultural and digital content to Nevada since 1980. In April 2007 she became the second-ever General Manager succeeding founder Lamar Marchese; transitioning Nevada Public Radio into a diversified media company and growing the community resource to an annual budget exceeding $6.7M and a staff of 50.

November 2017 Rogers concluded six years’ service as a member-director of National Public Radio (NPR). Most recently, Flo led the acquisition of signal in Reno to complete Nevada Public Radio’s statewide reach, launching NV89 a music discovery service in April 2017. Rogers also serves as the publisher of NVPR’s award-winning city regional magazine Desert Companion.

Rogers was hired by Nevada Public Radio to serve as Director of Programming in November 2000.  Her US career in public broadcasting began in 1991 at KPBS-FM in San Diego, concurrently, she worked as a DJ at 91X-FM. 1995-2000 was spent in Kansas as Program Director KRPS-FM at Pittsburg State University where she also taught classes in the undergraduate broadcast production/communications sequence.

In Las Vegas, Florence Rogers has served as Chair of the Las Vegas Metro Chamber Leadership program, is a graduate of the FBI Citizens Academy and was honored as a “2013 Woman of Distinction” by the S. Nevada Chapter of the National Association of Women Business Owners.

Born in the Isle of Wight, a small island off England’s south coast, Florence Rogers proudly became a US Citizen on January 5th, 2007, 19 years after first arriving in California.