Topic: Experiential Marketing is the new norm Marketing and Advertising are blending together to create new ways to communicate with their customers. Customers are the new
Topic: Experiential Marketing is the new norm
- Marketing and Advertising are blending together to create new ways to communicate with their customers.
- Customers are the new advertising platform that companies can use.
- Experiences are taking over value-driven propositions on the Las Vegas strip.
Joe has resided over 30+ years in Las Vegas and has helped be a part of the fantastic changes happening to this city. A graduate from UNLV in the Hospitality program, Joe has worked at almost all of the major hotel companies on the strip from the New Frontier to opening New York-New York and now his latest foray with Caesars Entertainment as Regional Director of Hospitality Marketing. In addition to his hotel background, he worked 10 years at Orbitz responsible for all Gaming properties in the US and 3 years at the tech data marketing company Viant. The past two years, Joe has worked for all of the Las Vegas properties within Caesars Entertainment and has created some of the biggest spectacles for the company. From shutting down the strip to have the Killer’s do a concert in front of Caesars Palace on Jimmy Kimmel late night show to re-creating Evel Knievel’s 3 most iconic jumps with Travis Pistrana for the History channel, Joe has helped re-define the customer experience in Las Vegas. Joe is also responsible for creating new experiential activations with all of the Las Vegas sports teams and now with the NFL.
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