Newsflash: Facebook has a new feature. I know, it happens almost weekly, right? That’s why you’re here. We keep up on those changes so you don’t have to.
The latest addition is pretty nifty: a call to action button right on your cover photo.
Here’s what it looks like:
Now when people visit your page, you can immediately catch their eye and ask them to do something.
Facebook’s got 7 standard calls-to-action from which to choose. If you’re having trouble deciding what makes sense for your business, read on for inspiration.
1.) Book Now – Are you a coach or consultant? Use this button to drive traffic to a sign up page for an initial free call or brainstorming session with you. This isn’t just for coaches though. Consider book now for event vendors, rental property owners, spas & salons, party packages. The sky’s the limit on this one.
2.) Contact Us – If you don’t have a specific promotion happening and you want an easy way to connect with customers, use this button. A lot of people search Facebook for your company contact information. This button makes it super simple for them.
3.) Use App – If you run an app or work in app development, this is an obvious choice. But what about using this call-to-action to drive people to download your company’s mobile app as well?
4.) Play Game – Hey online gaming industry… here’s YOUR custom button.
5.) Shop Now – Retailers rejoice! Now, instead of just being a constant in your posts, a link to get customers to shop at your store can be a permanent staple on your cover photo. It’s easy to find and easy to use. Hello, direct traffic.
6.) Sign Up – For your newsletter, for a contest, to receive free samples, to speak with you, to volunteer… this button is great for just about anything you want to get people to do.
7.) Watch Video – If you create video blogs, use this button to promote them for a bit after they are published. Link it back to your blog to drive traffic to your site. You could also use this for playbacks of webinars you’ve hosted, a promotional video about your product or service, or just a video of you telling your customers what you’re all about. Video is the future of social… and this button is a gold mine for sharing your message.
So how do you know if your button is performing? Facebook has added some handy analytics so you can see if your call to action is working. You can see those metrics here… in your page’s sidebar (I just set this up so don’t judge!). Once you find something that resonates with your audience, stick with it!
If you want to take your call to action button to the next level, you can design a Facebook banner to match each campaign you’re trying to promote. For example, if your call to action is “Watch Now” to promote a recent video blog, make a quick Facebook cover photo that highlights the blog. Similar to what Teezaar clothing company did here with their World Cup Tees Sale:
There are so many creative possibilities with this new feature. How are you using the call-to-action button on your page? Post your ideas in the comments below.
Nina Radetich is a longtime journalist and founder of Nina Radetich New Media Strategies, a social media consulting agency in Las Vegas, Nevada. Nina helps businesses build their social strategies and connect with customers through creative social media campaigns. You can find Nina at ninaradetich.com or by contacting her directly at firstname.lastname@example.org.
This article first appeared on Nina’s blog.