As Principal and founder of Brand Device, there’s just no role or title that can explain someone with Lisa’s extensive experience. In 1987, Lisa began her ad agency career at RW Advertising as a copywriter and print/broadcast media buyer. After 6 years, RW, evolved into West Beach Advertising, a retail agency, where Lisa presided as President. In 1993, Lisa joined a B2B-focused marketing group, specializing in senior and group business managed healthcare, taking on roles in account planning, media supervision, and production management.
In 1998, Lisa joined Strata-Media as Vice President of Production, helping to transform a 6-person boutique design agency into a top 10 Orange County agency with a staff of 80 employees and billings of over $19 million. It’s during these years, that Lisa also assumed roles in client management, production supervision, and HR duties. Following the implosion of the mortgage industry in 2009, Lisa was promoted to President of Strata, pivoting its focus from the financial and home lending industry to healthcare and medical device marketing. Lisa played a key role in leading creative teams to brand and commercialize dozens of medical device products while overseeing agency operations, key client relationships and overall agency success.
In 2020, Lisa founded Brand Device, to continue her passion for healthcare marketing and create a collab business model of curated talent that aligns talent to task and pairs veteran experience to solve the challenges our clients face.
In her spare time, Lisa enjoys visiting her family in Orange County, weekends around the pool and grilling with good friends, retail therapy, traveling anywhere near a great beach, and local day road trips exploring the southwest desert.