Market Research and Strategy Consultant
Matt’s spent the last 15 years conducting complex market research and creating award-winning marketing campaigns. He’s worked at ad agencies and individual brands across travel and tourism, gaming, hospitality, consumer goods and services, for-profit education and commercial real estate. He also holds degrees and certifications in marketing, organizational psychology, data analysis and data visualization.
Matt started S2 Research because he recognized a need for marketers and market researchers alike. Experienced in both disciplines, he saw that ‘the head was not talking enough with the hand’ and realized he could help serve as an effective translator between the two. S2 Research was born.
A life-long marketer, Matt started his career working for one of the most decorated ad agencies in the western US, where he quickly fell in love with its Market Research processes. He maintained a steady freelance research career, while simultaneously pursuing more direct marketing opportunities. Since then, he’s managed campaigns of almost every marketing discipline, from cutting-edge advertising, to inspiring public relations, to engaging social media and targeted digital – all while rooting his strategies, messaging and tactical organization in deep, meaningful insights about his audiences.
Matt lives with his wife and two beautiful daughters in lovely Henderson, NV.