Note: this article was originally posted on S2Research.com. The Corona Virus has impacted the entire planet, and practically every marketer along with it. Now it’s starting to look like we […]
Communication
Marketing Yourself & Your Business During Uncertain Times
All of us were affected by the COVID-19 pandemic in one way or another. We are here to help. Laci Cerrone – Las Vegas Gal – Real Estate & Lifestyle […]
Top 5 Tips for the Female Entrepreneurs Starting a New Venture or Startup Company
Women continue to command an ever increasing percentage of the entrepreneurial universe. At this juncture in time, about 30 percent of small and mid-size businesses are owned by women. Businesses […]
Promoting Employer-Sponsored Mental Health Services
Internal marketing efforts to improve and destigmatize mental illness in the workplace have a long way to go. Here’s where to start. This spring, investigations revealed that the March 24 […]
IBM and Facebook Team Up to Refine Ad Targeting
Ad targeting mechanisms are getting more sophisticated as brands seek to reach consumers on an omnichannel level and make ads ever more personalized. On May 6, Armonk, N.Y.-based IBM and […]
Content Marketing and the ‘Attention Economy’
The goldfish has an average attention span of nine seconds, which now is one second longer than the average attention span of the modern-day consumer, according to the Statistic Brain […]
Ad Messaging Efficacy Differs Based on Country’s GDP, Study Shows
When tailoring their messaging to appeal to different global markets, marketers would be best served to use emotional messaging in affluent countries, while functional appeals work better in less affluent […]
McDonald’s Moves from ‘Billions Served’ to ‘Billions Heard’
In an effort to reverse recent sales declines, marketers at Oak Brook, Ill.-based McDonald’s Corp. are working at top speed to reposition the QSR giant for future success, allowing customers […]
