American Marketing Association of Las Vegas

Health Care Communications in the Age of ‘Sharenting’

Today’s parents are raising kids in a digital-first culture, facing more unique parenting questions and challenges than previous generations. Health care marketers h​ave a role to play in helping them navigate this new normal, but first they have to understand the new digital parenting landscape themselves. In December 2014, the Ann Arbor, Mich.-based C.S.Mott Children’s […]

Promoting Employer-Sponsored Mental Health Services

Internal marketing efforts to improve and destigmatize mental illness in the workplace have a long way to go. Here’s where to start. This spring, investigations revealed that the March 24 crash of Germanwings flight 9525 in the French Alps was not from any mechanical failure or external conditions, but rather the deliberate decision of the […]

Bringing Predictive Modeling to Health Care

As the amount of data within the health care realm increases by the minute, it can be difficult for health care systems to identify the insights that will best benefit the patients. Carolinas HealthCare System, based in Charlotte, N.C., is putting this vast amount of patient data to use with its in-house team of data analysts […]

Pizza Hut and Coors Enter the Gluten-Free Market

Gluten, it’s safe to say, is a household word. For years now, brands have been launching gluten-free versions of popular products to appeal to gluten-allergic or -intolerant consumers, as well as fad dieters. Now Plano, Texas-based Pizza Hut and Chicago-based MillerCoors have announced their own entrances into the gluten-free market. Coors Peak Copper Lager, the […]

The New Face of Pharma Marketing

Health care has endured a multitude of changes in the past year that have reshaped how the industry is approaching a former stalwart in health care marketing: pharmaceuticals. The Danbury, Conn.-based IMS Institute for Healthcare Informatics estimates that global spending on medicine will reach nearly 1.3 trillion by 2018—an almost 30% increase over 2013. Today’s pharma […]

Refer Colleagues to the AMA And Win!

You’re passionate about marketing. And you have been taking advantage of all the AMA has to offer for a while now. No doubt you’ve already seen how beneficial the membership really is! I bet you know a colleague or two who could benefit from the AMA, as well. Take advantage of the AMA membership referral […]

Five Mobile Health Trends for 2015

As patients today track their vitals on smartphone apps, use the Internet to research symptoms and communicate with physicians through social media, mobile technology is poised to play an ever-larger role in a patient’s health care experience—and 2015 will bring even more change, experts say. Here, health care marketers weigh in on the mobile-driven trends […]

Uber Boosts Brand Perception with On-Demand Health Care

Uber, the headline-making transportation-on-demand service based in San Francisco, is known for deploying some unconventional promotional tactics. Last summer, the company partnered with homebuilders​ to provide ride-share credit to potential homebuyers. Uber has also experimented with free ice cream delivery and clothing donation pick-up services. In the fall, the company furthered its foray into on-demand […]