While seamlessly incorporating digital strategies into the customer experience is a primary goal for many B-to-B companies, making it a reality requires significant changes in corporate culture and structure. At […]
Marketing
5 Keys to a Twitter Profile that Rocks
First impressions are everything… especially in the fast-moving world of social media. So if you’re looking for a way to stand out, to brand yourself or your company, and generate […]
Five Tips for Using Twitter to Improve B-to-B Sales
With 2.8 million business decision makers on Twitter and 78% of executives using Twitter for business purposes on a daily basis, B-to-B marketers need to develop a strategy for using […]
10 Tips for a Better Return on Marketing Analytics
Marketing leaders report that their companies are spending 7.1% of their marketing budgets on marketing analytics and expect to spend 12.3% in the next three years. These spending levels may […]
Marketers Forge Ahead on Social Media Spending Despite Uncertainties, Research Shows
Social media spending is expected to spike in the near future, according to the biannual CMO Survey’s August 2014 results. The survey, compiled by Christine Moorman of Duke University’s Fuqua […]
Golf and Tennis Still Offer Valuable Niche Marketing Plays, Experts Say
This summer, many Americans caught World Cup fever, leading to record U.S. TV ratings for soccer. Meanwhile, two other niche sports in the U.S. seem to have lost some fans, […]
5 Media Interview Mistakes That Could Destroy Your Marketing Campaign
By: Kendall Tenney, Founder/CEO 10e Media You may have created a phenomenal marketing strategy, but it could all go to pieces in a matter of seconds with one bad interview […]
ALS Fundraising Takes the Plunge with Experiential Marketing
By now, thousands of Americans (and a growing number of people outside the U.S.) have filmed themselves dumping buckets of ice water over their heads in an effort to raise […]