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Marketing

Leading Digital Change within B-to-B

January 20, 2015 by AMA Las Vegas Leave a Comment

While seamlessly incorporating digital strategies into the customer experience is a primary goal for many B-to-B companies, making it a reality requires significant changes in corporate culture and structure. At […]

Filed Under: Digital/Technology, Marketing, Professional Development, Strategies

5 Keys to a Twitter Profile that Rocks

December 20, 2014 by AMA Las Vegas Leave a Comment

First impressions are everything… especially in the fast-moving world of social media.  So if you’re looking for a way to stand out, to brand yourself or your company, and generate […]

Filed Under: Communication, Marketing, Social Media

Five Tips for Using Twitter to Improve B-to-B Sales

November 11, 2014 by AMA Las Vegas Leave a Comment

With 2.8 million business decision makers on Twitter and 78% of executives using Twitter for business purposes on a daily basis, B-to-B marketers need to develop a strategy for using […]

Filed Under: Marketing, Social Media, Strategies

10 Tips for a Better Return on Marketing Analytics

October 14, 2014 by AMA Las Vegas Leave a Comment

Marketing leaders report that their companies are spending 7.1% of their marketing budgets on marketing analytics and expect to spend 12.3% in the next three years. These spending levels may […]

Filed Under: Marketing

Marketers Forge Ahead on Social Media Spending Despite Uncertainties, Research Shows

September 29, 2014 by AMA Las Vegas Leave a Comment

Social media spending is expected to spike in the near future, according to the biannual CMO Survey’s August 2014 results. The survey, compiled by Christine Moorman of Duke University’s Fuqua […]

Filed Under: Marketing, Social Media

Golf and Tennis Still Offer Valuable Niche Marketing Plays, Experts Say

September 10, 2014 by AMA Las Vegas Leave a Comment

This summer, many Americans caught World Cup fever, leading to record U.S. TV ratings for soccer. Meanwhile, two other niche sports in the U.S. seem to have lost some fans, […]

Filed Under: Marketing

5 Media Interview Mistakes That Could Destroy Your Marketing Campaign

June 3, 2014 by AMA Las Vegas Leave a Comment

By: Kendall Tenney, Founder/CEO 10e Media You may have created a phenomenal marketing strategy, but it could all go to pieces in a matter of seconds with one bad interview […]

Filed Under: Marketing

ALS Fundraising Takes the Plunge with Experiential Marketing

January 3, 2013 by AMA Las Vegas Leave a Comment

By now, thousands of Americans (and a growing number of people outside the U.S.) have filmed themselves dumping buckets of ice water over their heads in an effort to raise […]

Filed Under: Marketing

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