Consumers now expect instant gratification in the digital space, shopping straight from social networks via “Shop Now” and “Buy It” buttons on Instagram and Pinterest. Last month, TLC’s Love, Lust or Run became one of the first TV shows to tap into this technology, making its fashions instantly available for purchase on its social channels […]

When Budweiser launched an ad that mocked craft beer, some craft brewers decided to demonstrate the truth in the message. Leuven, Belgium-based Anheuser-Busch InBev NV’s Budweiser TV spot, which debuted during this year’s Super Bowl and is still running, depicts mustachioed hipsters tasting craft beer. The ad’s messaging states that Budweiser, in comparison: “isn’t a […]

When tailoring their messaging to appeal to different global markets, marketers would be best served to use emotional messaging in affluent countries, while functional appeals work better in less affluent countries, according to a study published in the Journal of Advertising Research in December. The study, “How To Advertise and Build Brand Knowledge Globally: Comparing […]

Today, as much as 70% of content churned out by marketing sits unused, according to B-to-B research firm SiriusDecisions Inc. Research from International Data Corp. reveals that 41% of sales reps don’t know what content to use, how to use it effectively or when to use it. That means that marketing teams are continuing to crank […]

Marketers are concerned about where to look for the next wave of innovations. Understandably, the quest often focuses on the content of an innovation, such as an idea for a new product or business process. If companies could only find the best innovations to develop, then business success would follow. But there’s another way to […]

It’s hard to believe 2015 is already upon us!  It’s a great time to reflect on what we’ve been doing to market our business – what’s working and what’s not.  With constant changes and advancements in the fields of social media, digital and public relations, businesses constantly need to take a fresh look at their […]

You’re passionate about marketing. And you have been taking advantage of all the AMA has to offer for a while now. No doubt you’ve already seen how beneficial the membership really is! I bet you know a colleague or two who could benefit from the AMA, as well. Take advantage of the AMA membership referral […]