Consumers now expect instant gratification in the digital space, shopping straight from social networks via “Shop Now” and “Buy It” buttons on Instagram and Pinterest. Last month, TLC’s Love, Lust […]
Media
Anheuser-Busch Sparks Craft Beer Brew-Haha
When Budweiser launched an ad that mocked craft beer, some craft brewers decided to demonstrate the truth in the message. Leuven, Belgium-based Anheuser-Busch InBev NV’s Budweiser TV spot, which debuted […]
Ad Messaging Efficacy Differs Based on Country’s GDP, Study Shows
When tailoring their messaging to appeal to different global markets, marketers would be best served to use emotional messaging in affluent countries, while functional appeals work better in less affluent […]
How to Eradicate Unused Content
Today, as much as 70% of content churned out by marketing sits unused, according to B-to-B research firm SiriusDecisions Inc. Research from International Data Corp. reveals that 41% of sales […]
Looking for Innovation in All the Right Places
Marketers are concerned about where to look for the next wave of innovations. Understandably, the quest often focuses on the content of an innovation, such as an idea for a […]
What to Expect in 2015: Top Marketing Trends for the New Year
It’s hard to believe 2015 is already upon us! It’s a great time to reflect on what we’ve been doing to market our business – what’s working and what’s not. […]
Refer Colleagues to the AMA And Win!
You’re passionate about marketing. And you have been taking advantage of all the AMA has to offer for a while now. No doubt you’ve already seen how beneficial the membership […]
