American Marketing Association of Las Vegas

Social Media Triggers a Dopamine High

Social media affects the brain in the same way that a hug does. Here’s how it works, and what marketers can do about it. You know how you get a rush after completing a good workout or when you’ve wowed your boss with a winning boardroom presentation? That rush of happiness and contentment is thanks […]

Top 5 Social Media Marketing Trends for 2015

Happy New Year! Here’s hoping the downtime of the holidays allowed you to get some clarity on your 2015 marketing strategy. Last week on the blog, I assembled four top experts to flesh out what’s in store for small business this year in the areas of public relations, digital marketing, video marketing, and overall business development. […]

Refer Colleagues to the AMA And Win!

You’re passionate about marketing. And you have been taking advantage of all the AMA has to offer for a while now. No doubt you’ve already seen how beneficial the membership really is! I bet you know a colleague or two who could benefit from the AMA, as well. Take advantage of the AMA membership referral […]

5 Keys to a Twitter Profile that Rocks

First impressions are everything… especially in the fast-moving world of social media.  So if you’re looking for a way to stand out, to brand yourself or your company, and generate more followers, engagement and leads on Twitter, you need to rock out your Twitter profile. You only get 160 characters to do it… but it’s […]

How to Setup Twitter Lists Published

Twitter’s feed moves insanely fast. Unless you’re sitting on Twitter ALL day long, there is a chance you’re missing important content tweeted by people you really want to hear from. The video below will show you how to setup Twitter lists – this can be a great way to organize those users into groups and […]

Five Tips for Using Twitter to Improve B-to-B Sales

With 2.8 million business decision makers on Twitter and 78% of executives using Twitter for business purposes on a daily basis, B-to-B marketers need to develop a strategy for using the social network to engage customers, nurture leads and boost revenue. So said Sebastian Turner, a member of the B-to-B revenue team at San Francisco-based […]

How to Respond to Tragedy on Social Media

Tragic, highly charged current events often spur national discussions on social media. Some health care marketers see these instances as an opportunity to tie their health-related messages into a national discussion. And just as incorporating these emotional events into social marketing initiatives can become a PR nightmare for brands, health care organizations, too, can risk […]