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Many women dream of starting their own business some day, and the itch to pursue this path may intensify when a career setback presents itself. Is heading in a new direction and creating a new business the right answer? Check out these tips to become a powerful, independent female entrepreneur. Starting your own business takes […]

You’ve probably heard that mobile marketing is the wave of the future. But with the daunting task of keeping advertising budgets low how does Mobile Marketing compete? The first place to look, is how people are using their phones and tablets more often than sitting down in front of a large stationary device for media. […]

When you start a new position as an employee, you may have to spend some of your own money on work-appropriate clothing, such as business attire, steel-toe work boots, or skid-resistant tennis shoes. Your boss may also ask you to pay for certifications or licenses prior to formally hiring you. These expenses may seem high […]

Structuring your project Effective project management involves following a precise methodology that adheres to a set of project phases, with common processes that run across each phase. This mode of thought is particularly good for those interested in turning out flawless project success and completion. You must first understand that projects are delivered in stages. […]

Today’s parents are raising kids in a digital-first culture, facing more unique parenting questions and challenges than previous generations. Health care marketers h​ave a role to play in helping them navigate this new normal, but first they have to understand the new digital parenting landscape themselves. In December 2014, the Ann Arbor, Mich.-based C.S.Mott Children’s […]

Have you ever taken a ton of time with something… a video, a blog post, a really stellar image or Infographic… then you post it on Facebook and Twitter, and its shelf life is like 3 minutes? So frustrating. When you create a great piece of content, something you’ve put some time and care into […]

Professional athletes have made headlines recently for making a sugary soda their postgame beverage of choice. Now milk marketers are hoping that they make a “healthier” decision. Washington, D.C.-based MilkPEP this year launched Built With Chocolate Milk, a print, TV and digital ad campaign that repositions chocolate milk as a health drink for athletes, and […]

Ad targeting mechanisms are getting more sophisticated as brands seek to reach consumers on an omnichannel level and make ads ever more personalized. On May 6, Armonk, N.Y.-based IBM and Menlo Park, Calif.-based Facebook announced a partnership to help marketers deliver more targeted ad campaigns across multiple platforms. The partnership will allow IBM’s clients to […]

Developing a marketing plan is Marketing 101 fodder, but the rules have changed in the digital era. Here’s how to build a successful marketing plan today. You learned it in a lecture hall, drumming your pencil (or your stylus, for graduates in the digital age) on your desk as an instructor droned on about the […]