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Las Vegas Chapter of the American Marketing Association

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Strategies

Got Great Content? 3 Steps to Make Sure Your Audience Sees It

June 15, 2015 by AMA Las Vegas Leave a Comment

Have you ever taken a ton of time with something… a video, a blog post, a really stellar image or Infographic… then you post it on Facebook and Twitter, and […]

Filed Under: Advertising, Digital/Technology, Marketing, Social Media, Strategies

Athletes and Milk Go Together Like, Well, Cookies and Milk

June 10, 2015 by AMA Las Vegas Leave a Comment

Professional athletes have made headlines recently for making a sugary soda their postgame beverage of choice. Now milk marketers are hoping that they make a “healthier” decision. Washington, D.C.-based MilkPEP […]

Filed Under: Advertising, Marketing, Strategies

IBM and Facebook Team Up to Refine Ad Targeting

May 25, 2015 by AMA Las Vegas Leave a Comment

Ad targeting mechanisms are getting more sophisticated as brands seek to reach consumers on an omnichannel level and make ads ever more personalized. On May 6, Armonk, N.Y.-based IBM and […]

Filed Under: Advertising, Communication, Strategies

How to Build a Marketing Plan

May 10, 2015 by AMA Las Vegas Leave a Comment

Developing a marketing plan is Marketing 101 fodder, but the rules have changed in the digital era. Here’s how to build a successful marketing plan today. You learned it in […]

Filed Under: Digital/Technology, Marketing, Strategies

Anheuser-Busch Sparks Craft Beer Brew-Haha

May 7, 2015 by AMA Las Vegas Leave a Comment

When Budweiser launched an ad that mocked craft beer, some craft brewers decided to demonstrate the truth in the message. Leuven, Belgium-based Anheuser-Busch InBev NV’s Budweiser TV spot, which debuted […]

Filed Under: Advertising, Branding, Innovation, Marketing, Media, Strategies

Ad Messaging Efficacy Differs Based on Country’s GDP, Study Shows

April 6, 2015 by AMA Las Vegas Leave a Comment

When tailoring their messaging to appeal to different global markets, marketers would be best served to use emotional messaging in affluent countries, while functional appeals work better in less affluent […]

Filed Under: Communication, Digital/Technology, Marketing, Media, Strategies

McDonald’s Moves from ‘Billions Served’ to ‘Billions Heard’

April 5, 2015 by AMA Las Vegas Leave a Comment

In an effort to reverse recent sales declines, marketers at Oak Brook, Ill.-based McDonald’s Corp. are working at top speed to reposition the QSR giant for future success, allowing customers […]

Filed Under: Communication, Digital/Technology, Strategies

How to Eradicate Unused Content

April 3, 2015 by AMA Las Vegas Leave a Comment

Today, as much as 70% of content churned out by marketing sits unused, according to B-to-B research firm SiriusDecisions Inc. Research from International Data Corp. reveals that 41% of sales […]

Filed Under: Communication, Digital/Technology, Marketing, Media, Strategies

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