Have you ever taken a ton of time with something… a video, a blog post, a really stellar image or Infographic… then you post it on Facebook and Twitter, and […]
Strategies
Athletes and Milk Go Together Like, Well, Cookies and Milk
Professional athletes have made headlines recently for making a sugary soda their postgame beverage of choice. Now milk marketers are hoping that they make a “healthier” decision. Washington, D.C.-based MilkPEP […]
IBM and Facebook Team Up to Refine Ad Targeting
Ad targeting mechanisms are getting more sophisticated as brands seek to reach consumers on an omnichannel level and make ads ever more personalized. On May 6, Armonk, N.Y.-based IBM and […]
How to Build a Marketing Plan
Developing a marketing plan is Marketing 101 fodder, but the rules have changed in the digital era. Here’s how to build a successful marketing plan today. You learned it in […]
Anheuser-Busch Sparks Craft Beer Brew-Haha
When Budweiser launched an ad that mocked craft beer, some craft brewers decided to demonstrate the truth in the message. Leuven, Belgium-based Anheuser-Busch InBev NV’s Budweiser TV spot, which debuted […]
Ad Messaging Efficacy Differs Based on Country’s GDP, Study Shows
When tailoring their messaging to appeal to different global markets, marketers would be best served to use emotional messaging in affluent countries, while functional appeals work better in less affluent […]
McDonald’s Moves from ‘Billions Served’ to ‘Billions Heard’
In an effort to reverse recent sales declines, marketers at Oak Brook, Ill.-based McDonald’s Corp. are working at top speed to reposition the QSR giant for future success, allowing customers […]
How to Eradicate Unused Content
Today, as much as 70% of content churned out by marketing sits unused, according to B-to-B research firm SiriusDecisions Inc. Research from International Data Corp. reveals that 41% of sales […]
