American Marketing Association of Las Vegas

7 Ways Millennial Employees Can Help You Reach Millennial Consumers

By Laura Gayle, BusinessWomanGuide.org Is your company proactively reaching out to millennial (Generation Y) customers? If not, it should be. This generation represents one-fourth of the world’s population, meaning that millennials, in general (and millennial women in particular), wield some strong purchasing power. If you run a business, you’ve undoubtedly noticed that Gen Y responds […]

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