Las Vegas Sports Marketing

Come equipped with all of your questions for our speakers!

ERIC TOSI
Chief Marketing Officer
Vegas Golden Knights

Eric Tosi joined the marketing team of the NHL’s Vegas Golden Knights in December of 2016 as the club’s Vice President of Communications and Content. As the expansion franchise’s first Communications executive hire, he helped build and create the organization’s initial internal/external communications strategies, public relations efforts, broadcasting initiatives and social media presence. He was elevated to his current role of Chief Marketing Officer in August 2021, where he now oversees all marketing efforts for the Foley Entertainment Group’s portfolio of hospitality and entertainment assets. The portfolio is currently highlighted by the Vegas Golden Knights (NHL), Henderson Silver Knights (American Hockey League), the team’s community arenas in Summerlin and Henderson, and hotel properties and restaurants in California, among others. 

He was selected to serve the Chief Operating Officer role for the Henderson Silver Knights AHL franchise in April 2020. As COO, he oversaw all business operations of the Silver Knights, helping navigate the business team through the challenges of the pandemic. 

Tosi joined the Golden Knights after spending the previous 10 seasons with the NHL’s Boston Bruins and was with the Bruins organization during the team’s 2011 Stanley Cup championship winning season. Before his time with the Bruins, he held communications positions with Red Bull New York of Major League Soccer and the New York Jets. The Massachusetts native graduated from the College of the Holy Cross with a Bachelor’s Degree in Political Science and is currently pursuing a Graduate Certificate in Marketing Management and Digital Strategy from Harvard University.

BLAIR HARDIEK
Chief Marketing Officer
Las Vegas Aces

Present Chief Marketing and Communications Officer for the WNBA- Las Vegas Aces, Former Global Director at the National Basketball Association, Former NBC Sports Bay Area Warriors TV Co-Host, Former Associate Head Coach of the West Coast Conference Women’s Basketball Champions at the University of San Francisco, Former NCAA International & Domestic Recruiter, Former PG/Captain at the University of Missouri

Jay Vickers
Chief Marketing Officer
Sports Research and Innovation Initiative

Jay Vickers is chief business and revenue officer for UNLV’s Sports Research & Innovation Initiative providing direction and leadership to position UNLV as the hub of the global intellectual capital
of sport and entertainment, Las Vegas!. He was recently named to the advisory council for the U.S. Soccer Federation’s Game Changers United. 

Vickers, is a senior leader with more than 20 years of ex- perience in the areas of management, fundraising, sales, marketing, and customer service, with a proven record of measurable outcomes. A graduate of Notre Dame, Vickers was a member of the Fighting Irish football team from 1996-2000 and graduated with a bachelor’s degree in business administration.

Justin Casserly
Director of Game & Event Presentation
Las Vegas Raiders

Justin Casserly attended Florida State University, where he graduated with dual-degrees in sport management and business management. In January 2013, he joined the New York Rangers Event Presentation team as a student associate for The Madison Square Garden Company. Upon completing his Masters of Sport Administration from Georgia State University, he was hired as the manager of event presentation for the Rangers, and subsequently promoted to director of event presentation. Casserly’s time in NYC included a Stanley Cup Final, a Winter Classic, two Stadium Series outdoor games, and multiple playoff runs and player milestone ceremonies.

In November 2018, Casserly moved to South Florida to join the Miami Dolphins and Hard Rock Stadium as director of event presentation. While there, he helped launch the Miami Open tennis tournament at Hard Rock Stadium, produced several international soccer matches, produced all Dolphins home games during the NFL’s 100th season celebration, and was part of the Super Bowl LIV host team.

Shortly after SB54, Casserly accepted the role of director of game and event presentation for the Raiders as the organization relocated east for their inaugural season in Las Vegas, and helped open Allegiant Stadium.

Thanks to our luncheon sponsor Dark Horse Sports Club!