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October Webinar: Marketing the Casino Floor: Winning Back the Player

October 8, 2020 @ 12:00 pm - 1:30 pm

Free

TAKEAWAYS:

  • Learn about the latest trends in casino/slot gaming
  • Discuss how marketing efforts have pivoted in this COVID-era
  • Understand strategy involved in licensing big brands such as Ellen Slots, Wheel of Fortune, Monopoly, for example.
  • B2B2C marketing involved in pre and post launch of new products.
  • The evolution of Social Influencers in the gaming community and how it has had a positive effect on the gaming industry pre- and post-COVID
SPEAKERS:
Meghan Sleik, Director of Marketing, Aristocrat Americas
Meghan Sleik serves as Director of Marketing for Aristocrat Technologies, Inc. in which she reaches the company’s customers, players, and other publics from the top of Canada to the tip of Chile.
Serving as a key lead for the marketing organization, she oversees all marketing, advertising, internal communications, external communications, community relations, and social media efforts for the company’s land-based gaming and customer experience solutions divisions. She also assists in developing employee engagement touchpoints including new hire orientation, new hire on-boarding and employee retention efforts.
In other words, if a casino operator has heard of an Aristocrat game, cabinet, or system, or if a player has put a dollar bill in an Aristocrat game or used their player’s card in the Oasis 360 system, it’s in large part because she has created an awareness and positive brand emotion about Aristocrat and its products. Under her leadership, Aristocrat has expanded its social reach across the board growing each of its channels in unique ways to reach consumers. For example, she single handedly achieved 3.35 million impressions on Facebook managing an audience of 54,000+ people, expanded Aristocrat’s LinkedIn following by 95% with a total increase of over 16,000 followers in 11 months and built their Instagram profile from the ground up starting with 0 followers to 1,391 in 11 months’ time
Prior to assuming the role of Director of Marketing, she served as Associate PR Group Account Director for R&R Partners supporting the Las Vegas Convention and Visitors Authority. She has also served as Enterprise Public Relations Manager for 1-800-FLOWERS.COM and Public Relations Specialist for Wynn Las Vegas and MGM Resorts International. Meghan and her husband Nick have been in Las Vegas for six years and are proud fur parents of their 5-pound Yorkie, Wrigley. When she isn’t leading Aristocrat’s marketing business, she can be found spending time with family and friends as well as running and trying a new workout class.
Brian Christopher, Social Influencer for Casinos, BCSlots.com
Brian Christopher is the top YouTube Influencer for Slot Machines and Casinos. He posts daily videos of himself playing slots all of over the country to his more than 300,000 Subscribers with over 180 Million views. His channel, BCSlots.com, showcases Brian not only playing, but leading numerous events every month. Brian is always eager to visit and promote casinos where he has hosted numerous events including Slot Tournaments, Group Slot Pulls, Slot Cruises and Brian Christopher Weekends that attract a few hundred fans who meet up for a fun filled weekend of slots and events! What stands Brian apart from the competition is his extreme positive attitude while promoting healthy and responsible gambling with a fun and entertaining commentary.
Julia Carcamo, President and Chief Brand Strategist, J Carcamo & Associates

Today, with the ever-increasing competition in the gaming and entertainment industry, branding is playing an even more pivotal role as companies attempt to define their brand experience and differentiate themselves.

Born and raised in New Orleans, Julia began her career in the newly burgeoning Gulf South gaming market. Subsequently, she moved to Las Vegas to serve as Director of Brand Marketing for Caesars Entertainment (Harrah’s), developing the brand architecture for its core brands, including Harrah’s overall corporate brand positioning and the refinement of the industry’s paragon loyalty program…Total Rewards®.

Always up for a challenge, Julia answered a call from Wynn Resorts to develop branding for the company’s signature properties and its various stores and restaurants.

She was at the helm of developing the Isle of Capri house of brands, introducing new brands and successfully connecting with new and inactive customers, and the reintroduction of the iconic Lady Luck Casino brand. Recognizing the Hispanic market’s impact, she has co-founded espÑOLA – a Hispanic marketing and engagement agency.

Today, Julia serves as president and chief brand strategist at J Carcamo & Associates, working with casino properties from coast to coast. She writes on various casino and general marketing topics, including the new book Reel Marketing: The Art of Building a Casino Brand, and is the founder of the highly lauded Casino Marketing Boot Camp.

Click here to RSVP for FREE

Details

Date:
October 8, 2020
Time:
12:00 pm - 1:30 pm
Cost:
Free
Website:
https://www.eventbrite.com/e/121402390819/