Rebranding the Army: An Interview with Major General Alex Fink (Ret.), former CMO of the U.S. Army

Join AMA Las Vegas for our November luncheon – Rebranding the Army: An Interview with Major General Alex Fink (Ret.), former CMO of the U.S. Army. General Fink will walk us through the process of re-branding the Army, including the efforts to revitalize the famous Be All You Can Be recruitment campaign. General Fink will discuss the Army’s agency partnerships, recruitment efforts for finding the right marketing team, and tactics used to appeal to diverse audiences.

Don’t miss insights from the Army’s former Chief Marketing Officer!

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