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The Creative Catalyst – How to Create Better Marketing by Asking (And Answering) Better Marketing Questions

January 14, 2021 @ 11:30 am - 12:30 pm

Join the AMA as our local research expert Matt Seltzer pulls back the curtain on the inner workings of marketing research and using that information to give you a leg up on the competition.

The talk plus Q+A is Thursday, January 14 online. Check-in begins at 11:30 am.

RSVP now!

Key Takeaways
  • How major brands have used great questions to create world-changing marketing.
  • How to ask (and answer) questions to improve your own marketing strategies.
  • How to create a culture of curiosity in your marketing team.

Matt Seltzer is the owner of S2 Research, a Las Vegas-based market research consultancy that works with small to medium-sized advertising, marketing, digital and public relations agencies that don’t have a dedicated in-house market research or strategy team. Matt has overseen market research, marketing, and public relations projects at ad agencies and individual brands across a variety of industries, including travel and tourism, gaming, hospitality, consumer goods and services, for-profit education and commercial real estate. He’s also taught a combination of marketing, communications and market research courses at the Associate’s and Bachelor’s levels. He holds degrees and certifications in marketing, organizational psychology, data analysis and data visualization.

In 2019, Matt started S2 Research, “the market research partner for marketers,” a market research consultancy devoted entirely toward helping marketing teams do better marketing through market research.