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The Creative Catalyst – How to Create Better Marketing by Asking (And Answering) Better Marketing Questions
January 14, 2021 @ 11:30 am - 12:30 pm
Join the AMA as our local research expert Matt Seltzer pulls back the curtain on the inner workings of marketing research and using that information to give you a leg up on the competition.
The talk plus Q+A is Thursday, January 14 online. Check-in begins at 11:30 am.
- How major brands have used great questions to create world-changing marketing.
- How to ask (and answer) questions to improve your own marketing strategies.
- How to create a culture of curiosity in your marketing team.
Matt Seltzer is the owner of S2 Research, a Las Vegas-based market research consultancy that works with small to medium-sized advertising, marketing, digital and public relations agencies that don’t have a dedicated in-house market research or strategy team. Matt has overseen market research, marketing, and public relations projects at ad agencies and individual brands across a variety of industries, including travel and tourism, gaming, hospitality, consumer goods and services, for-profit education and commercial real estate. He’s also taught a combination of marketing, communications and market research courses at the Associate’s and Bachelor’s levels. He holds degrees and certifications in marketing, organizational psychology, data analysis and data visualization.