Our speaker Dwayne Updike, Senior Partner Account Executive at Yelp Inc., will be leading a discussion on:
Our speaker’s bio:
Senior Partner Account Executive- National Division at Yelp at the Yelp Scottsdale, Arizona.
Graduated from University of Texas 1981 and have been in sales and Marketing ever since.
My Current job at Yelp is partnering with Marketing Agencies to grow their client portfolio by adding another layer of revenue stream. With my now 38+ years of real world wisdom, my specialties include digital media, marketing, consumer behavior, YLA, brand awareness, wifi , local, franchise ,SEO, SEM, national and channel based developed marketing campaigns. As a polished high-level B2B & B2C marketing and sales professional with 38 years of solid business acumen and a proven record of accomplishment in planning, multi-tasking, and leading comprehensive strategies to achieve business goals. My broad-based background in both the corporate and non-profit sector encompasses an enterprising work ethic and commitment to systematic organizational goals. As a relationship development expert, I have become the go-to communication liaison for executive management, internal employees, external vendors, and consumers to over achieve overall strategic objectives, boost net revenues, and creatively increase the branding audience reach.
That being said every brand has a story to tell—those stories will not only engage but, inform, surprise, delight, and impact their audience, thus allowing the ability to deliver on measurable business goals. And I am the conduit between brand and consumer.
My MOTTO: The day I quit learning is the day I die and that I strive to treat people like I want to be treated.