Las Vegas Chapter of the American Marketing Association
Join AMA Las Vegas for our 2-part workshop series: “Data-Driven Success: A 2-Part Comprehensive Workshop on GA4, presented by esteemed data analyst and web developer, Franisha Hayes.
This virtual series is designed to equip participants with the knowledge and skills to leverage Google Analytics 4 effectively.
Part 1 (September 20th): Beginners Edition In the first session, beginners will be introduced to the fundamentals of GA4, learning how to set up an account, navigate the interface, and gain insights into user behavior, acquisition, and engagement metrics. Franisha will guide participants through hands-on exercises, empowering them to harness the power of data analytics to make data-driven decisions.
Part 2 (September 27th): Intermediate and Advanced Edition The second session is tailored to those already familiar with GA4, aiming to deepen their understanding and proficiency. Participants will delve into advanced tracking and reporting techniques, including custom dimensions and data visualization. Franisha will also share practical strategies for interpreting complex data sets and using them to optimize business outcomes.
Whether you are new to Google Analytics or looking to enhance your existing skills, this two-part workshop promises to unlock the true potential of data-driven success in your endeavors. Don’t miss the opportunity to learn from a seasoned expert. Reserve your spot today!
September 20th and 27th
11:00 – 12:00pm PST
FREE for AMA LV Members
$15 for non-members