All marketers can agree, not all marketing is equal. But how exactly do members of the marketing industry really feel about the value of various commonly-used marketing tactics?
That’s what market research partner S2 Research set out to explore in this April 2020 Survey of Marketers.
This marketing audience survey was designed to gauge and assess the value and skill of various marketing tactics in use today. Being a fan of including excellent market research into innovative marketing strategies, the survey explores how the marketing industry interacts with market research and various common research tactics as well.