While the market research process changes from project to project, there’s a few very important framework that applies to virtually every market research project. That’s why I wanted to create an easy step-by-step guide based on that framework, that marketers can follow to get better at mapping out how to do market research for their marketing.
Market research works in marketing when it’s performed with the marketing goals in mind. That said, many marketers often still ask how to do market research for their own marketing needs. If you’re a marketer working to map out how to do market research in your organization, taking the time to follow the below five steps can help.
How to do Market Research for Marketing in 5 Simple Steps
Step 1 – Decide what you want to know.
Step 2 – Use the best methodology to gather the best information.
Step 3 – Combine the information and decipher what it means.
Step 4 – Remove anything that doesn’t provide marketing value.
Step 5 – Create action from your insights.
Read the whole article: how to do market research.