American Marketing Association of Las Vegas

How to spark interest in your website

The importance of blogs in modern business

In this brave new world of interactive technology and communication at the speed of light, your website needs to find its way to your target market and keep them coming back for more.

This can be easily accomplished through the power of the weblog, also known as the blog.

You post something and people read, re-read, pass on and respond to it. As long as you have interesting information that your target audience can use, or would like to discuss, they are going to come back and share your blog with others.

Most companies opt for a professional writer to do their blogs to make sure the information is written with search engine optimization, internet friendly formats to keep the reader’s attention, utilizing stimulating subject matter that’s rewarding to read, and a strong call to action.

Other than being informative your blog should promote action from the reader in five ways

• Readers re-posting, re-tweeting or emailing the blog for their friend’s, clients and associates.
• Reader feedback or critiques on the information you’ve posted.
• The purchase of a product or service.
• The client following a link to more information about a product or service.
• Contacting the company or going into the store.

For the few of you out there with backgrounds in writing, and knowledge of SEO, feel free to write your own material. But if you’re like most business owners, finding the time to write 300 to 500 words that will excite and intrigue your customers can really cut into business time. So don’t feel bad if you hire a professional that is after all what we are here for.

Hiring a good blogger is easy and affordable. Not to mention a great investment in your marketing.

Author bio: Sam Zargari is head copywriter at Zed Collective, and has over 15 years in sales and advertising experience. 

Categories: Marketing.