The Corona Virus has impacted the entire planet, and practically every marketer along with it. Now it’s starting to look like we might be on our way out of the woods (granted, there’s a good chance there’s a whole new set of woods on the other side) and we’re entering the semi-post-Covid world everyone’s already dubbed ‘The New Normal.’
What does The New Normal look like for marketers? Well, until we have a time machine (I’m looking at you Doc Brown!), our best bet is to look at the great clues and data that’s out there. So I did what any great market research partner does, and pulled together some research!
We may not have 88 mph, but we have evidence of what our audience has been going through and what they’re going to be looking for in the future. Remember, we’ve had about 3 months of major changes, and like any great shift, we’re probably not going back.
Take a look at these 12 insights from the future, and start to consider how your marketing might need to be revamped as we all enter the new normal!