One thing is a fact: Mobile apps could save restaurants during the hospitality shutdown. Giving your customers what they need, while staying in contact with them outside of the saturated social media feeds and email inboxes. This article explores some of those benefits.
For starters, apps help you easily connect with customers. When people download your app, they can get real-time notifications on times you can offer curbside pickup, delivery, deals and new offerings.
Business apps also generate valuable data. Similar to websites, apps record a variety of information:
- Number of downloads
- Time spent on pages
- Which links are clicked
- Top pages
What if you already have a website optimized for mobile? Do you still need to make an app?
While they’re both accessible on a mobile device, a mobile website and an app are two different things and offer different benefits. For example, a mobile site has to be accessed using a browser such as Chrome or Safari, which means users must be connected to the internet. Apps, on the other hand, are downloaded directly onto a phone or tablet and can offer limited services even without an internet connection.
Find the original article we pulled the information from on the MobileSoft website.