Why placement strategy is too important to ignore
If you’ve ever heard of the four P’s of advertising you know, before I even say anything, that the four most important pieces of an ad campaign are Product, Price, Positioning and Placement.
Today we will be talking about that last element, Placement.
Placement has two parts:
1) Where the public can obtain your product or service.
2) Where advertisements will be placed to inform people of your product or service.
Since every business has drastically different ways of bringing their products to market we will focus on #2.
Getting your product in front of the right people
Assuming you have a target market in mind, you now need to put in some research time.
Where do they eat, work, play and live? Who do they socialize with? What is their family set up? Are they mostly on mobile or desktop?
Once you have this information you can begin to craft strategies. Think of what type of advertising this target market would be exposed to. Know the amount of time they will be commuting, watching TV, playing games on tablets or reading magazines, etc.
Finally you need to advertise enough times in each medium to ensure that the average target consumer will be exposed to your advertising a minimum of seven times within a three month period. If you put one ad in one magazine for one month you will most likely not get the response you’re looking for.
Advertising does indeed work. Your brand just needs to be proactive, check your system and make sure you’re doing it right!
Author bio: Sam Zargari is head copywriter at Zed Collective, and has over 15 years in sales and advertising experience.