It’s hard to believe 2015 is already upon us! It’s a great time to reflect on what we’ve been doing to market our business – what’s working and what’s not. With constant changes and advancements in the fields of social media, digital and public relations, businesses constantly need to take a fresh look at their strategies. To lend a hand for those of you planning your next move in 2015, I asked some of the brightest minds in Las Vegas to share their insight on expected top marketing trends for the new year. Read on to find out what’s on the horizon for the next 365 days. Cheers to your success in 2015!
1) A business owner is always looking for ways to draw more attention to his or her business. What is the one thing they need to focus on in 2015 to drive better results? Unfortunately, there is no magic bullet when it comes to growing your business. It takes hard work, smarts and lots of trial and error. The best advice I can give when it comes to growing your business is to research:
- What your competition are doing (even if they aren’t local)
- What companies you like are doing to grow their business
- What experts are saying about ways to grow your business
- Your own time and money investment to take advantages of the growth opportunities you’ve identified
2) What can we expect from your industry this year? What top trends do you see on the horizon? In the industry of web presence marketing we are really looking forward to a few growing trends. The process of content marketing is really key to overall online success. Anyone wishing to be successful needs to be creating compelling, informative, interesting and engaging content. [Tweet This]. The best advice I give to people is to start writing, reading and sharing information they find interesting and compelling. If you are moved or interested in what you are reading it’s likely that your audience will be as well.
3) What will we say goodbye to in 2015? What major change can we expect moving into the new year? The end of 2014 said goodbye to Link Farming – the most widely used black-hat protocol for getting traction on search engines. This essentially was getting random websites to link back to you. Fortunately Google has closed the loophole on this practice. It was allowing dishonest and shady characters in the search marketing space to show their clients short term and non-relevant ranking increases. We believe in hard work and applying traditional marketing practices to help grow your business online and the risk of a quick gain is not enough to warrant long-term blacklisting from the major search engines.
1) A business owner is always looking for ways to draw more attention to his or her business. What is the one thing they need to focus on in 2015 to drive better results? Don’t blow your 15 seconds of fame! [Tweet This.] In today’s frenetic, ADD world, you have a sliver of time to deliver your message. If you don’t know exactly what you need to say and how you need to say it when opportunity knocks, you’ll be out of luck and possibly out of business.
Just because you understand what you do and how important it is doesn’t mean others are going to get it. If you can’t explain to people who you are and what you can do for them in fifteen seconds or less, you’re working with a shaky foundation that’s likely to crumble. A successful business knows its core message and bases everything it does on it.
2) What can we expect from your industry this year? What top trends do you see on the horizon?
- Bosses deciding their company needs to put a video on the web “that will go viral”
- Employees dutifully trying to produce videos for their bosses that will get a total of 37 views (Thanks for watching, Aunt Jana)
- More crappy videos on company web sites and social pages
These trends will be avoided by companies that produce entertaining and informative videos that are strategically delivered to their potential customers or clients. Companies that produce solid video content and use strategic delivery methods are going to pull ahead of their competitors in 2015.
3) What will we say goodbye to in 2015? What major change can we expect moving into the new year? Shotgun marketing. Unless you’re McDonald’s, Coke or Google, mass marketing doesn’t make a lot of sense. More and more successful businesses are implementing highly targeted campaigns with clearly defined messages because the ROI is so much higher.
1) A business owner is always looking for ways to draw more attention to his or her business. What is the one thing they need to focus on in 2015 to drive better results? Differentiation. People are busy and most of us have many competitors. As a result, we need to compellingly convince clients and prospects why they should use our firm versus one of the many alternatives. How do we add value above the fees we charge? How will we help them achieve their business goals? How will their experience will be far superior?
2) What can we expect from your industry this year? What top trends do you see on the horizon? As with all industries technology is creating a sea change in the training/consulting arena. Companies looking to be more efficient and save money will be trying to accomplish training and professional development online or virtually. Coaching and the development of skills is still a bilateral and rather intimate process that works best face-to-face. There have been some inroads using web/videoconferencing software, and these platforms will continue to develop and improve.
3) What will we say goodbye to in 2015? What major change can we expect moving into the new year? It is my hope that we will see businesses become more sophisticated in how they utilize their digital and social media strategies. [Tweet This]. Most business owners know this is where it’s at – but have no real understanding about how to leverage it to increase their revenue. Professionals such as Nina will be at the forefront of putting common business sense back into an industry dominated by geek speak and empty promises.
1) A business owner is always looking for ways to draw more attention to his or her business. What is the one thing they need to focus on in 2015 to drive better results? Focus on video marketing. As of right now, YouTube has surpassed Facebook as the number 1 social media platform. The amount of people who can be reached through video is much greater than other various marketing approaches. Creating a simple video testimonial that is organic and real increases engagement from audiences, helps a business gain more exposure, and boosts credibility. And not only is video marketing effective, the cost of making a video is much less expensive than it has been in the past.
2) What can we expect from your industry this year? What top trends do you see on the horizon? The demand for video marketing is only going to get higher as business owners realize the importance of having it in their marketing strategy. The trend of viewing videos on product descriptions to convert sales is increasing dramatically. Video humanizes the brand- it is a great way to showcase the brand’s personality to create a personal connection with customers. When this personal connection is achieved, they are more likely to remember your business and turn into committed customers.
3) What will we say goodbye to in 2015? What major change can we expect moving into the new year? Lengthy messages are out, and shorter messages are in. [Tweet This.] The attention span of audiences is growing shorter and shorter. Keeping messages short and simple will keep the viewers attention long enough to get your message across effectively.
A big thank you to all my friends for sharing their 2015 predictions! Next week, we’ll take a look at social media specifically… and what you can expect in the world of Facebook and Twitter marketing for the new year.
What resonated with you in this comprehensive list of predictions? How will you change your strategy as a result of what’s on the horizon? Post your answers in the comments below!
Nina Radetich is a longtime journalist and founder of Nina Radetich New Media Strategies, a social media consulting agency in Las Vegas, Nevada. Nina helps businesses build their social strategies and connect with customers through creative social media campaigns. You can find Nina at www.ninaradetich.com or by contacting her directly at [email protected].
This article first appeared on Nina’s blog.