American Marketing Association of Las Vegas

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Peter Radd

Peter Radd is a professional musician who markets to, and provides music service for three industries: Broadcast Advertising, Casino Lounges, and Convention/Events.

He is a staff pianist at Bellagio, and produced the two of the most prominent and frequently played jingles in the Las Vegas DMA:

  • “UNLV Tickets – We Getcha There”
  • “Glen Lerner is the way to go, call 877-1500”

Through relationships with ad agencies, radio stations, and jingle contractors nationwide, Peter’s jingles are currently playing in mid-sized markets in all 50 states.

After studying music and classical piano and finishing a degree at the University of Wisconsin-River Falls, he began a career which included extensive touring and studio work. In 1990, he became pianist with Motown legends, The Four Tops, a position he held until 1996, when he became Musical Director for The Temptations. His nine years of touring with both groups included over 200 annual concerts in the U.S. and abroad, as well as numerous network television appearances.

He has performed with and conducted numerous symphony orchestras, including The National Symphony in Washington D.C., The San Francisco Symphony, and The Tulsa Philharmonic. He has performed at three NFL Superbowls, The 1993 U.S. Presidential Inauguration, and with many other music superstars, including Stevie Wonder, Boyz II Men, N.E.X.T., Wayne Brady, Michael Bolton, and Michael McDonald. Peter’s keyboard work is also featured on the Motown album “Christmas Here With You,” with The Four Tops and Aretha Franklin.