American Marketing Association of Las Vegas

We love content.

We repeat. We love relevant, shareable content and we want to build a library of it!

Become an #AMALV blogger. We welcome veterans and rookies alike. Simply review our best practices below and follow the rules (if you want to get published). Then submit your article to communications@amalasvegas.com.

If we publish your blog, we’ll give you a two to three sentence shout out and link back to your website and/or social sites.

This service is free for active members and $50 per sponsored post for non-members.

Blogging Best Practices

A blog post should be authentic and fun. Imagine you’re sharing your knowledge with your colleague, not promoting your business.

•Blog posts are typically 300-500 words.
•Use lists. Top 5s and 10s are gold online – use them when appropriate.
•Write “How to” articles. “How to” articles are incredibly SEO friendly and they give the reader exactly what they are searching for online.
•The tone of the blog should read:
– Conversational and consistent.
– Use clear and simple language.
– Avoid using slang or corporate jargon.
– Use an enthusiastic, upbeat, friendly voice.
– Avoid negative reviews and language.
•Know exactly who you are targeting and why. Then develop content that appeals to your target audience(s).
•Write for your target audience, not just for search engines.
•Use shorter words when possible. For example, “begin” rather than “commence.”
•Avoid complex sentence structures and long paragraphs. Shorter sentences and paragraphs are easier for readers to digest.
•Use active rather than passive words. “We signed the policy” is shorter and easier to comprehend than “The policy was signed by…”
•Your first paragraph is the most important one. It should be brief, clear, and to the point in order to quickly engage the user.
•Be specific and provide examples. Give proof/evidence to support claims.
•Break up large amounts of text with subheadings, bullet lists, and graphics.
•Use keywords naturally in the content.
•Always spell out acronyms the first time you use them.
•Answer questions, don’t create them.
•Use bold and italics. These styles call out important information for Google as well as draw the user in. Don’t be random – each style needs to have a purpose, but do use it as much as possible and appropriate.
•Avoid exclamation points. We know your company is awesome! But exclamation points on websites/blog can make it look unprofessional. Let the content speak for itself.
•Left-align text is easier to read than justified, right-align or centered copy.
•Make sure you have accurate copyright permissions to use every picture on your blog. Just because it is on the Internet does not mean it is free to use!
Everything you blog about should be shared across social. 

Disclaimer: We reserve the right to edit articles for length, grammar, spelling or other reasons. To minimize mistakes, please make sure you proofread your article (or have someone else proofread it) before submission. We also reserve the right to reject any articles that do not fit with our standards or mission.

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