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Advertising to The Hispanic and Latinx Market 101
March 5, 2020 @ 11:30 am - 1:00 pm

Moderated by R&R partners Account Director for SNWA & Discover Puerto Rico, Melissa Pena.
Learn about the largely untapped Hispanic target markets and their buying power here in Vegas.
Also on the agenda:
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Why you need to market to the Hispanic market and not just general market
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How to best communicate with them and where to start when you’ve never done a Spanish campaign
Confirmed panelists are:
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Ericka Aviles, Owner, Elicka Aviles Consulting
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Ramiro Lopez, General Manager, Telemundo Las Vegas / KBLR
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Arturo Castro Jr., HCI Advertising
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Chris Jordan, SVP Entravision
Shout out to our March Luncheon Sponsor:
The UNLV EMBA Program!