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Advertising to The Hispanic and Latinx Market 101

March 5, 2020 @ 11:30 am - 1:00 pm


Moderated by R&R partners Account Director for SNWA & Discover Puerto Rico, Melissa Pena.

Learn about the largely untapped Hispanic target markets and their buying power here in Vegas.

Also on the agenda:

  • Why you need to market to the Hispanic market and not just general market

  • How to best communicate with them and where to start when you’ve never done a Spanish campaign

Confirmed panelists are:

  • Ericka Aviles, Owner, Elicka Aviles Consulting

  • Ramiro Lopez, General Manager, Telemundo Las Vegas / KBLR

  • Arturo Castro Jr., HCI Advertising

  • Chris Jordan, SVP Entravision

Shout out to our March Luncheon Sponsor:

The UNLV EMBA Program!


Fleming's at Town Square 6515 South Las Vegas Boulevard, Town Square Las Vegas, Las Vegas, NV 89119
Las Vegas, United States
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