Advertising to The Hispanic and Latinx Market 101

Moderated by R&R partners Account Director for SNWA & Discover Puerto Rico, Melissa Pena.

Learn about the largely untapped Hispanic target markets and their buying power here in Vegas.

Also on the agenda:

• Why you need to market to the Hispanic market and not just general market

• How to best communicate with them and where to start when you’ve never done a Spanish campaign

Confirmed panelists are:

• Ericka Aviles, Owner, Elicka Aviles Consulting

• Ramiro Lopez, General Manager, Telemundo Las Vegas / KBLR

• Arturo Castro Jr., HCI Advertising

• Chris Jordan, SVP Entravision

Shout out to our March Luncheon Sponsor:

The UNLV EMBA Program!