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The Marketing Story Behind Virgin Hotels Las Vegas’ Brand Launch Against a COVID-19 Backdrop
June 3 @ 11:30 am - 1:00 pm
Join AMALV, OH Partners and Virgin Hotels for an inside look at their launch during the pandemic.
• Successfully saying farewell to an iconic brand and hello to a new brand for the market
• Adapting in real-time during COVID-19
• How to apply 2020 lessons for the future