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The Marketing Story Behind Virgin Hotels Las Vegas’ Brand Launch Against a COVID-19 Backdrop

June 3, 2021 @ 11:30 am - 1:00 pm

Join AMALV, OH Partners and Virgin Hotels for an inside look at their launch during the pandemic.



• Successfully saying farewell to an iconic brand and hello to a new brand for the market

• Adapting in real-time during COVID-19

• How to apply 2020 lessons for the future

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