American Marketing Association of Las Vegas

Create a marketing strategy for millennials [Infographic]

Every audience has difference ways of marketing that appeal to them. That audience and the appeal is often colored by the age group that the person belongs to. It’s true that groups of people—while diverse and original as everyone is—have certain shared characteristics because they have certain shared experiences, be they world events, technology, or […]

Intelligent Content Conference 2018 – Discount Code

The 10th annual Intelligent Content Conference is back and better than ever! When: March 20-22, 2018 Where: The M Resort, Las Vegas, NV Who: Marketing and IT professionals serious about content strategy Register today and get a $100 discount using code AMALASVEGAS Why is now the perfect time to attend ICC? With the convergence of […]

Infographic: How to market to Hispanic consumers in Las Vegas

As one of the fastest growing populations in Clark County, the Hispanic community is a widely-searched market. Google search “How to market to Hispanic consumers,” you’ll get about 1.4m results. Looking for Las Vegas specifically? That’s about 1.3m results. With data from our quarterly Nielsen Scarborough reports, we put together a profile of the largest […]

Las Vegas Insights from NIELSEN

Kelly Abcarian, a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising, and currently serving as Senior Vice President for Product Leadership at Nielsen was our May 2017 speaker. She was kind enough to send along her slides fromt he […]

WHY USE VIDEO FOR MOBILE MARKETING?

You’ve probably heard that mobile marketing is the wave of the future. But with the daunting task of keeping advertising budgets low how does Mobile Marketing compete? The first place to look, is how people are using their phones and tablets more often than sitting down in front of a large stationary device for media. […]

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